… to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … more closely to AXA's operations and growth. To do so, Steenland would have to identify CR issues of particular concern to the company, examine how addressing these CR issues would … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest …