Yael Aflalo

CEO and Founder at Reformation
Profile

Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections.  Reformation offers stylish eco-conscious garments, proving that fashion and sustainability can co-exist beautifully.  Yael is dedicated to transforming current harmful retail practices by leading a sustainable revolution in the fashion industry and is paving the path for how the fashion industry defines green.

Reformation is a revolutionary lifestyle brand that proves fast fashion, sustainability and local manufacturing can co-exist in a beautiful way. Based in Los Angeles, Reformation makes effortlessly cool silhouettes that celebrate the feminine figure for the confident and the chic. Home to the first sustainable sewing factory in the U.S., Reformation infuses green measures into every aspect of the brand. From recycled and eco fabrics to a heat reflecting roof and clean energy in the factory, to recycled hangers in stores and eco-friendly packaging for at-home shipments, Reformation offers thoughtfully produced clothing at an affordable price - a reminder that being green shouldn't mean sacrificing style and quality.

 

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