… While Henri de Castries replaced Bébéar as CEO in 2000 and the company faced economic headwinds, AXA continued to produce strong returns. In 2010, the company announced Ambition … a five-year strategic plan to grow the company. The plan called for harvesting slow-growing businesses in mature markets, investing in emerging markets, and reducing the company’s … function. But it wasn’t until 2008 that the company created a formal CR strategy. Following an internal study that argued that corporate responsibility was a key strategic area …