… collected for the resubmission of the publication, and the investigators hope to continue research surrounding consumers’ views of green products. Photo from Tobias von der … collected for the resubmission of the publication, and the investigators hope to continue research surrounding consumers’ views of green products. Photo from Tobias von der Haar/flickr Research Paper Newman, G.E., M. Gorlin, and R. Dhar . 2014. When going “green” backfires: …