… CEO Claude Bébéar aspired to build the first global insurance brand. The company made a series of acquisitions in the 1990s, including companies in the United States, Europe, … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … CEO Claude Bébéar aspired to build the first global insurance brand. The company made a series of acquisitions in the 1990s, including companies in the United States, Europe, …