… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green products are worse quality than traditional (non-green) alternatives. In short, this … Nature Based Solutions Participants George E. Newman Associate Professor of Management and Marketing at Yale School of Management george.newman@yale.edu … George E. Newman … The …
… in different settings to coordinate and create the institutions required to sustain a new market. What is interesting about renewable energy in general and offshore wind in particular is that, across settings, the issues that preventmarket emergence are relatively simple and well understood; the stakeholder groups are … in general and offshore wind in particular is that, across settings, the issues that preventmarket emergence are relatively simple and well understood; the stakeholder groups are …
… is used. RPSs have been unable to achieve these goals due to inherent limitations of a market for RECs. In states with the most aggressive clean energy policies, the shortcomings … characteristics of electricity. Encourage renewable energy siting near high-priced markets. Support a robust, transparent inter-state market while preserving climate change mitigation benefits. Policymakers have recognized the …
… is unequivocal: global temperatures will continue to rise for decades, largely due to greenhouse gases produced by human activities. This will have catastrophic effects on human … the Business Roundtable, B Corps, and benefit corporations. Greenwashing — a form of marketing that creates a false perception of a company’s environmental sustainability — … We then analyzed what we found and have summarized our findings below. While our insights cover a range of topics relevant to corporate emissions, two common themes emerged. …
… this so-called chicken-and-egg dilemma and provides recommendations for growing the EV market and increasing investment in EV charging stations. We compare EV markets across states with a focus on New York, which falls in the middle of the 50 states … suggests that the best way for policymakers to facilitate the growth of the overall market is to grow electric vehicle purchases and allow the private sector to provide …
… to adopt technology, and whether the technology is correctly used. Social science and marketing literature on diffusion of technologies has stressed the importance of social … network relationships to improve dissemination of new technologies. Here, the investigator marketed two different agricultural technologies: 1) Improved Crop Residue Management (CRM), … on CRM and PP technologies through extension agents, varying technology marketed, the incentives received by the extension agents, and the type of farmer (lead, …
… Yale Center for Business and the Environment partnered with the Connecticut Green Bank, Eversource, United Illuminating and the Department of Energy and Environmental … for effective policies and strategies to advance RTTs in Connecticut. In addition to this market potential study, the project included a field study on RTT market barriers and … (MBA '17) Yale Center for Business and the Environment partnered with the Connecticut Green Bank, Eversource, United Illuminating and the Department of Energy and Environmental …
… professionals. The results indicate that residents attribute monetary value to nonmarket forest goods and services. The present value WTP for drinking water from protected … trees. Estimates indicate that there is potential for decision makers to create new markets or policies that create economic incentives for private forest owners by … ecology (9/24/2012) Forest stand dynamics (6/9/2012) Forest ecosystem services and their markets (7/14/2012) Wildlife habitat management for the small private landowner (9/15/2012) …
… report provides a comprehensive analysis of the feasibility of designing and financing a Green Resilience Hub (GRH). GRHs are physical facilities equipped with clean energy … after emergencies such as natural disasters. The primary goal of this report is to offer insights to developers and investors interested in constructing resilient infrastructure that … Our energy and financial model, published with this report, is built using the Connecticut Green Bank campus as a case study. It is designed to be easily adapted to analyze other …
… given the component failure. These four maintenance strategies include: i) time-based preventative maintenance using visual inspection; ii) scheduled condition-based maintenance … model can be applied to specific examples to quantify the net benefits and to benchmark the predictions versus published data. The results of the project allowed the … Studies: Air Pollution Control, Environmental Risk Assessment, and Introduction to Green Energy. Future Activities As a result of this project, the investigators are preparing …