… to “inspire and implement solutions to the environmental crisis”? Patagonia’s Cyber Monday “Don’t buythis jacket” campaign was a huge success, urging customers not to buy what they don't need …
… out of the waste stream. Featured events 11:00am - 6:00pm: Worn Wear Repairs and Used Patagonia Clothing Sales [Ingalls Rink] Patagonia's Worn Wear truck will be on campus to … American folk ensemble will be performing at 12pm outside Ingalls Rink. Clothing Swap - Donate lightly used clothing, accessories, and books that you don’t need anymore, and find … like to use. If you don’t have one, we’ll have extra! “A Film About the Stories We Wear” - This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple …
… Building from recent research testing strategies and messages that are most conducive to solar adoption, this new project seeks to develop more effective ways to communicate with low- and … marketing firm; MySunBuddy , an online marketplace that connects solar owners with solar buyers About the SunShot Initiative The U.S. Department of Energy SunShot Initiative is a …
… How do you convey your mission, whilst promoting your product or service? How do you build a brand that people know and love? Branding is a powerful tool that marketers leverage to deliver the values of the company or the product to the end customers. Whether you are building a for-profit social business or a non-profit, this workshop aims to demonstrate the importance of buildingbrands that create …
… Featuring Yvon Chouinard , Founder of Patagonia and Vincent Stanley , Writer and editor for Patagonia Moderator: Yale Divinity … It concludes with specific, practical steps every business can take to achieve these goals. This event is supported by the Yale School of Forestry & Environmental Studies, Yale … It concludes with specific, practical steps every business can take to achieve these goals. This event is supported by the Yale School of Forestry & Environmental Studies, Yale …
… of energy justice and bring the voices of experts in the field to the public! As part of this seminar offered for credit at the Yale School of the Environment, we are making the lectures open to the public. This series explores the multifaceted and exciting role of justice in the clean energy … of significant magnitude. Drawing on Yale’s faculty and practitioners from the field, this energy justice seminar will give attendees detailed insight into the latest thinking …
… be to redirect capital toward climate mitigation and environmental protection writ large. This capital challenge also coincides with strong institutional investor interest in … to-date has been on the risk associated with operations of investable public equities. This has had two results. First, this focus has resulted in a lack of metrics, standards and ratings available for measuring …
… for Clean Energy series will document the real energy usage in hundreds of multifamily buildings in the Northeast, real solutions to reducing their usage, and simple financial methods to make these buildings more energy efficient. F.L. Andrew Padian has 30 years of experience in the unique building science of multifamily buildings, and has performed detailed energy analysis on …
… Environment, Health & Safety and Keith Sutter , Senior Product Director, Sustainable Brand Marketing; Moderated by George Newman , Assistant Professor of Organizational … already successful products and brands greener without altering the customers’ experience. This session will discuss the motivations and impacts of the program, as well as the … its customers. Below is the full recording from the event. See above for video highlights. This event is part of the Colloquium on Sustainability Marketing. Sponsored by DEKRA, this …
… conscious consumers, but rather in the purchasing offices of institutions. Big buyers such as corporations, governments and universities have largely been the ones driving … to sell to consumers, using green labels, standards, and catalogues to highlight certain brands and products. Suppliers want their green products to be recognized and featured by … groups use marketing to nudge big buyers towards more environmentally sustainable products? This event will explore these and other questions with representatives from two top leaders …