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… business had grown rapidly over the previous decades. The company was formed in the 1980s through the merger of a few mid-sized French insurance firms. From the beginning, AXA’s CEO … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest …