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… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green … resources devoted to “making the product green” come at the expense of making the product better performing. Use and Applications Professor Newman has discussed these studies in his … colleagues, and in conjunction with a case on green products. Future Activities Additional data will be collected for the resubmission of the publication, and the investigators hope …
… Yale GreenLight Ideation Workshop: Travelers Insurance GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of … disaster strikes, Travelers agents assess damage and help customers build their lives back. Throughout its over 165 years of existence, this company has made sustainability a prominent …
… O’Rourke (Yale ’09), Principal, DEKRA Sustainability Can consumers make the world a better place by voting with their dollars? Sustainability marketing aimed at individuals … doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living rooms of environmentally conscious … critical role in filtering and selecting the right product mix to sell to consumers, using green labels, standards, and catalogues to highlight certain brands and products. Suppliers …
… How should a nonprofit timber and forest company use its land in the 21st century? Join Yale GreenLight as we welcome Great Mountain Forest Corporation to campus to think about … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… returns associated with environmental, social and governance issues, integrating them throughout Blackrock's investment processes, and creating solutions for clients to achieve … for measuring the environmental impacts of fixed income investment products such as green bonds 2) Metrics and the underlying data for environmental, social and governance (ESG) that demonstrably drive corporate growth …
… How can a big retail brand convey their environmental practices to customers? Join Yale GreenLight as we welcome Adidas to campus to think about redesigning their retail experience … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… Foundation’s Tricia Napor (Director, Foundation Programs and Campus Partnerships) and Yale GreenLight for an interactive, fast-paced innovation workshop designed to help the … and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… making existing services more accessible or by creating new products or services? Join the GreenLight team for a fast-paced innovation session! This time, we are partnering with the … ) & Mike Burshteyn ( mike.burshteyn@yale.edu ). Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… purchase product, and hear the stories of how these companies work to make our planet a better place to live. Featuring: Hugo & Hoby: Locally crafted, sustainable furniture and home furnishings. Asarasi: Tree filtered sparkling water from sugar maple trees in New England. Walden Hill: Using acorns from New England oak trees to raise acorn-fed hogs served in restaurants across the region. City Bench: Using …
… In this workshop, Ben Young (SOM '16) will walk through how Hugo & Hoby developed their own supply chain of sustainable fabrication shops up … file-default","data-delta":"1"}}]]Hugo & Hoby is a furniture design and fabrication company that partners … donating 1% of revenues each year to environmental nonprofits - with a goal to replant 20K trees - this year alone. 2842 Environmental Innovation Circularity Sustainable Supply Chain …