… engage in philanthropy. Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it … responsibility was a key strategic area for the company to pursue, AXA’s first global CR action plan was launched. Under the direction of Alice Steenland, AXA’s CR team created a … engage in philanthropy. Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it …