… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green products are worse quality than traditional (non-green) alternatives. In short, this effect appears to result from consumers’ reliance upon a …
… Yale GreenLight Ideation Workshop: Travelers Insurance GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of … of existence, this company has made sustainability a prominent value. Travelers has come to GreenLight for our help in how to make disaster cleanup more sustainable. Currently, …
… Responding to findings by scientists that linked palm oil plantations to deforestation, Greenpeace, a global environmental NGO, began campaigning in 2005 to save the Indonesian … leading palm oil firm and issued reports criticizing the practices of the company. Greenpeace’s campaign took off in 2010, when the organization targeted a GAR customer, … video that went viral on social media sites. Nestlé quickly bowed to the demands of Greenpeace and dropped GAR as a supplier. Unilever had already canceled its contracts with …
… doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living rooms of environmentally conscious … critical role in filtering and selecting the right product mix to sell to consumers, using green labels, standards, and catalogues to highlight certain brands and products. Suppliers want their green products to be recognized and featured by retailers. How do retailers and suppliers …
… How should a nonprofit timber and forest company use its land in the 21st century? Join Yale GreenLight as we welcome Great Mountain Forest Corporation to campus to think about … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of organizations at the intersection of business and the environment. Work with our GreenLight team to help NCX work through a mind-bending challenge at the intersection of … LUNCH coupon for food Questions? Contact Candace Huang, Komal Kunwar, or Neha Singh Yale GreenLight hosts a series of ideation workshops with leaders of organizations at …
… How can a big retail brand convey their environmental practices to customers? Join Yale GreenLight as we welcome Adidas to campus to think about redesigning their retail experience … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… Foundation’s Tricia Napor (Director, Foundation Programs and Campus Partnerships) and Yale GreenLight for an interactive, fast-paced innovation workshop designed to help the … and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… making existing services more accessible or by creating new products or services? Join the GreenLight team for a fast-paced innovation session! This time, we are partnering with the … ) & Mike Burshteyn ( mike.burshteyn@yale.edu ). Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of … pair it with their meals anytime or use them as dips to entertain guests. Work with our GreenLight team to help Olyda work through a mind-bending challenge at the intersection of … here by November 29 Questions? Contact Candace Huang, Komal Kunwar, or Neha Singh Yale GreenLight hosts a series of ideation workshops with leaders of organizations at the …