… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green products are worse quality than traditional (non-green) alternatives. In short, this effect appears to result from consumers’ reliance upon a …
… Yale GreenLight Ideation Workshop: Travelers Insurance GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of … of existence, this company has made sustainability a prominent value. Travelers has come to GreenLight for our help in how to make disaster cleanup more sustainable. Currently, …
… doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living rooms of environmentally conscious … critical role in filtering and selecting the right product mix to sell to consumers, using green labels, standards, and catalogues to highlight certain brands and products. Suppliers want their green products to be recognized and featured by retailers. How do retailers and suppliers …
… How should a nonprofit timber and forest company use its land in the 21st century? Join Yale GreenLight as we welcome Great Mountain Forest Corporation to campus to think about … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… How can a big retail brand convey their environmental practices to customers? Join Yale GreenLight as we welcome Adidas to campus to think about redesigning their retail experience … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… Foundation’s Tricia Napor (Director, Foundation Programs and Campus Partnerships) and Yale GreenLight for an interactive, fast-paced innovation workshop designed to help the … and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… making existing services more accessible or by creating new products or services? Join the GreenLight team for a fast-paced innovation session! This time, we are partnering with the … ) & Mike Burshteyn ( mike.burshteyn@yale.edu ). Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… $25,000 grant that will be catalytic in building out their venture. Join us for our final green innovation lunch deep dive as we hear about the entrepreneurial journeys of these … carbon-negative products using microalgal fixation, AI, and synthetic biology technologies Green Innovation - Lunch Deep Dives is a discussion group bringing together students from diverse backgrounds to explore different aspects of green innovation. Every two weeks the group meets on Tuesdays for lunch for an informal but …
… Responding to findings by scientists that linked palm oil plantations to deforestation, Greenpeace, a global environmental NGO, began campaigning in 2005 to save the Indonesian … leading palm oil firm and issued reports criticizing the practices of the company. Greenpeace’s campaign took off in 2010, when the organization targeted a GAR customer, … video that went viral on social media sites. Nestlé quickly bowed to the demands of Greenpeace and dropped GAR as a supplier. Unilever had already canceled its contracts with …
… and events. Previous winning pitches that have been implemented include: Bright Lights, Green Sights speaker series on urban environmental leadership Student writing arm of the Conservation Finance Network Corporate Water Risk and Strategy Workshop Series GreenLight ideation workshops F&ES 894a Green Building How It Works and Timeline Develop Your Idea! Teams of 1-3 students should …