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Marketing and Communications Manager, Financing and Deploying Clean Energy

The FDCE program trains working professionals to accelerate the deployment and financing of clean energy. Join our team and help us define our communications strategy and recruit the best possible cohort!

Who can apply?

Matriculated students from a Yale graduate school, or Matriculated Yale College students who receive financial aid.

General FDCE Program Information

As part of a pilot program for Yale, CBEY launched a certificate in Financing and Deploying Clean Energy (FDCE) in July 2019. The first cohort graduated in June 2020, and 120 participants in the FDCE ’23 cohort will start this year’s academic program in July.

This program trains working professionals and develops their skills in four key areas of the clean energy sector through four core online courses:

Fall:

  • Clean Energy Policy, led by Rob Klee and Dan Esty;
  • Technology Transitions, led by Narasimha Rao, Michael Oristaglio, and Ronald Smith;

Spring:

  • Renewable Energy Project Finance, led by Dan Gross; and
  • Innovation, led by Richard Kauffman.
# of Positions, Dates, and Workload
  • One (1) position: Financing and Deploying Clean Energy Marketing and Communications Manager
  • Position duration: 2022-23 academic year
  • Average weekly workload expected: 5 to 10 hours
Tasks and Duties

To maximize our impact, we run annual campaigns to recruit participants in the following year’s FDCE cohort. We’re looking for a motivated and proactive Yale student to join our team as we launch the 2023-24 marketing campaign.

We employ a variety of methods and tools, including direct mail, social media campaigns, web advertising, earned and paid media, etc. Our target audience is working professionals who are eager to improve their skills and their understanding of the interplay of clean energy policy, technology, and finance to tackle climate change.

The FDCE Communications and Marketing Manager will:

  • Assist the CBEY Associate Director and Online Programs Director in defining a thoughtful approach to the communications strategy of the FDCE program, including highlighting the benefits and impact of the program, and improving upon the existing model;
  • Assist the Clean Energy Coordinator in defining a thoughtful approach to the communications strategy for Yale’s annual Clean Energy Conference;
  • Lead the implementation of the marketing and communications strategy for clean energy programming at CBEY, including ad campaigns (Google, LinkedIn, etc.) and social media (Twitter, Facebook, Instagram);
  • Create copy for articles on the FDCE program and clean energy at Yale, and coordinate with the team’s editor as appropriate/necessary;
  • Interview current participants of the FDCE program to create additional (narrative) participant spotlights for the CBEY website;
  • Create and test ad copy and messaging;
  • Create/update and manage media assets and collateral (brochure, video ad, website, social media interactive assets, etc.);
  • Organize and lead direct mail campaigns;
  • Other tasks relating to the marketing and communication of the FDCE program as assigned by CBEY.

This is for you if:

  • You are passionate about climate change mitigation and communication;
  • You are an excellent writer and professional communicator;
  • You are proactive and interested in managing the development and implementation of a marketing campaign;
  • You are interested in proposing ideas to the FDCE team about communicating the benefits of the FDCE program to the public (internal and external audiences);
  • You can work independently, and handle project management efficiently, while working remotely;
  • You are confident and respectful in your interaction with stakeholders, from students, staff, faculty, external vendors, and experts across functions;
  • You follow through and can adjust your course of action based on feedback;
  • You like other humans, and it shows!
Location/Time Zone

Remote but applicants need to be able to work and meet remotely with CBEY team on New Haven time on a weekly basis.

Required Equipment

You will need your own computer (standard laptop or desktop with a webcam) and your own internet access with sufficient bandwidth to handle Zoom videoconferencing for meetings.