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Research

Solar Energy Evolution and Diffusion and Co-Adoption (SEEDS III)

Building on two previous phases of research, Yale is working with partner organizations to understand the patterns of co-adoption of rooftop solar energy along with storage, EVs, and energy efficiency.

Solar house and EV

This phase of the SEEDS research (which commenced in October of 2021) will build off of the success of the previous projects that assessed the use of novel behavioral strategies and social interactions to accelerate the deployment of solar energy to both low-and-moderate income households and all households.

This next project is a data-driven analysis of the co-adoption of rooftop solar energy along with energy storage, electric vehicles, and energy efficiency. It involves:

  • Detailed analyses with detailed administrative data and waves of campaigns run as randomized field experiments focusing on co-adoption.
  • Surveys following the campaigns to develop insight into the effectiveness of different approaches.
  • Outreach and dissemination of the key findings to relevant stakeholders, highlighting the key conclusions on the most effective and cost-effective approaches for the deployment of solar energy and related technologies to all communities.

This project is funded by the U.S. Department of Energy (DOE) Solar Energy Technologies Office (SETO).

About the Solar Energy Technologies Office (SETO)

The U.S. Department of Energy (DOE) Solar Energy Technologies Office (SETO) supports early-stage research and development in three technology areas: photovoltaics (PV), concentrating solar-thermal power (CSP), and systems integration with the goal of improving the affordability, reliability, and domestic benefit of solar technologies on the grid. Learn more about SETO.

About the Partnership

The project is funded by the DOE’s Solar Energy Evolution and Diffusion Studies (SEEDS) program and will involve several partners, including:

People & Partners

Kenneth Gillingham

Professor of Environmental & Energy Economics at Yale School of the Environment

Bryan Bollinger

Associate Professor of Marketing at NYU Stern School of Business

Stuart DeCew

Executive Director at Yale Center for Business and the Environment
MBA 2011
Master of Environmental Management 2011

Jesse Cohen

Master of Environmental Management 2023

Brian F. Keane

President at SmartPower
Chief Executive Officer at WeeGreen

Heather Fitzgerald

Associate Director at Yale Center for Business and the Environment

Bryan Garcia

President and CEO at Connecticut Green Bank
Master of Environmental Management 2000