Portrait
Executive Voices in Sustainability 2018:

Executive Voices in Sustainability: Timothee Memmi

Collection

What brought you to Yale?

The desire to build brands and companies while addressing the world’s challenges.

How have you impacted sustainable practices in your career?

I spent the first eight years of my career working on innovation projects for large CPG companies such as PepsiCo, Diageo, Nike, and Johnson & Johnson. Most of my work was focused on mining opportunities for new products and brands, and managing concept development processes – which most often included insight and creative development. Through this work, I had the opportunity to research and analyze the global consumer demand for sustainable products, especially around the notions of personal care, energy, nutrition, and fitness.

In my role at Remy Cointreau, a top spirits manufacturer, I have an opportunity to create and implement new best practices for brand strategy and innovation, in support of our corporate philosophy of "Terroir, People, and Time". I found this mantra inspiring because it stresses the importance of the social and environmental impact of our business.  

What challenges do you see for sustainability in your industry?

Remy Cointreau has chosen to maintain the highest levels of quality in the tradition of our terroirs – with respect to communities and to the environment. However, our uncompromising approach to quality and ingredient sourcing comes at a high price. 

In the meantime, spirits consumers are becoming more discerning, and one of the biggest opportunities for the spirits industry is to grow the luxury tier of the category and increase prices. 

In this context, the challenge of spirits marketers like myself is to translate a sustainable approach to manufacturing alcohol into benefits consumers can understand, and that can credibly command a premium price.

Tell us one thing about yourself that might surprise your classmates.

When I was nine years old, I went on a game show on French TV to play a video game. I was passionate about gaming, and lucky enough to win the big prize!

Current Position

Firm: Remy Cointreau
Position: Senior Director, Strategy & Insights
Duration: 4 years
Responsibility:
-Brand Strategy
-Media Planning
-Strategic Insights 
-Innovation management

Contact Information

Twitter: @timotheememmi