Executive Voices in Sustainability 2018:

Executive Voices in Sustainability: Melissa Medina


What brought you to Yale?

Yale School of Management positions me exactly where I want to be - at the nexus of business and society. Since my mission is not just to build a company, but reform government, earning a Yale MBA provides a solid building block for a broader ambition - to redefine civic engagement.

How have you impacted sustainable practices in your career?

The U.S. Government has to do more with less - but how? Technology is the answer.

Technology is the key to improving Congressional operations while maximizing resources. As a former Congressional staffer, I experienced inefficiencies that could have been addressed using technology. Now, as the CEO of my own company, Appmyrep, we are reimagining the way citizens connect with elected officials using technology. Instead of wasting time and resources on mass mailers, a push notification can be sent instantly to hundreds of thousands of mobile devices. Civic technology focused companies and organizations now have the opportunity and the capability to address the various issues created by resource scarcity. The government should recognize the many different kinds of technological solutions out there and work with the civic technology community to create a more sustainable and efficient government.

What challenges do you see for sustainability in your industry?

‘Buy in.’

The question of how to incorporate sustainability in all stages of business operations should also be applied to Congressional and other government agency processes. Elected Officials and government staff continue to rely on antiquated procedures or wasteful and inefficient outreach tactics, such as Congressional mass mailers. Since government still fails to incorporate sustainable practices, a Yale MBA degree that focuses on sustainability will help provide prospective on how to integrate sustainability into every facet of government.

Tell us one thing about yourself that might surprise your classmates.

Public speaking is usually listed as American’s number-one fear. Not for me. I love the stage. Growing up, I performed in a nationally ranked show choir (yes, similar to Glee). That exposure of performing in front of large crowds translated to being comfortable speaking in front of others.

Current Position

Firm: Appmyrep, LLC
Position: Founder and CEO
Duration: 1.5 years
Responsibility: I run a civic tech start-up aimed at reducing the paper footprint of government officials by modernizing the way they engage and connect with citizens via mobile apps. Our goal is to make a difference in civic engagement through tech - one app at a time.

Contact Information

Email: Melissa.Medina@yale.edu
LinkedIn: https://www.linkedin.com/in/melissaannalipmedina
Social Media: https://twitter.com/melissaaamedina (@MelissaAAMedina)

This is part of a series of profiles featuring students in the Yale MBA for Executives program who have a focus on sustainability.