Zoe Lloyd Geller
Zoë Lloyd Geller is the Co-Founder and CEO of Fire Ox Foods. At Fire Ox, she leads and manages sales, marketing, fundraising and assists with product and operations. In her role, she has developed and commercialized five frozen meal products, led brand strategy and design direction, scaled up production from a commercial kitchen to a large manufacturer, expanded distribution to over 50 stores and three e-commerce platforms, and has managed in-store and digital marketing efforts. Before founding Fire Ox, she managed operations at a startup local food distributor called Common Market MidAtlantic and worked as an Americorps volunteer teaching kids how to grow food. She is passionate about helping people eat well and supporting others in building mission-driven brands that create a more compassionate, sustainable world. When she's not working on Fire Ox, she loves spending time with her daughter, Grace.