Founder, Author & Host
The Lazy Environmentalist
Josh Dorfman is an environmental entrepreneur, author, and media personality. He was most recently Site Director of Vine.com, an e-commerce retailer specializing in natural, organic, and sustainably-made products, which he developed and launched for Quidsi, an Amazon.com subsidiary. At Vine.com, Josh was responsible for overall site strategy and led marketing and merchandising. Previously, Josh was Vice President of Marketing for GoodGuide, a “Fast Company 50” provider of authoritative information about the health, environmental, and ethical performance of consumer products.
Josh is also known as “The Lazy Environmentalist,” a media brand he first created as a blog in 2005 and later developed into a daily radio show on SiriusXM and reality television series on Sundance Channel for which he was Executive Producer and Host. In 2009, The Lazy Environmentalist was awarded “Best Reality Show” by the Environmental Media Association. Josh is the author of two books on innovative green products and services: The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living and The Lazy Environmentalist on a Budget.
In 2003, Josh founded and was CEO of Vivavi, a retailer of modern-design, sustainable furniture and furnishings, named by Inc. Magazine as one of the top 50 companies driving the green revolution. From 2007-2010, Josh served as national spokesperson for Brita’s FilterForGood campaign to reduce bottled water waste. In 2010, Josh was inducted into the inaugural class of the International Green Industry Hall of Fame. He has appeared widely on television and radio and is the only guest to have ever ridden a bicycle onto the set of the Martha Stewart Show. Josh holds an MBA from Thunderbird, The Global School of Management, and a BA from the University of Pennsylvania.