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Business Leaders

John Sterling

Director, Market & Policy Affairs at First Solar
John Sterling

John Sterling is currently Director, Market & Policy Affairs at First Solar. John was formerly Senior Director of Research & Advisory Services with the Smart Electric Power Alliance (SEPA). There, he was responsible for helping SEPA members drive the integration of distributed energy resources into utility portfolios and business operations. He assisted SEPA members in their consideration, development, and ultimate implementation of solar customer programs, business models, and innovative rate designs, and facilitated stakeholder working groups on complex issues such as rate reform and customer program design. At SEPA he has co-authored multiple reports, including: “Blueprints for Electricity Market Reform: Building a Structure for Collaborative Stakeholder Discussions” (SEPA 2016) and “Community Solar: Program Design Models” (SEPA 2015). Prior to joining SEPA and then First Solar, John spent 11 years at Pinnacle West Capital Corporation/Arizona Public Service. He holds a BS in Finance and an MBA from Arizona State University.