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Heather Fitzgerald

Associate Director at Yale Center for Business and the Environment
Heather  Fitzgerald

At the Yale Center for Business and the Environment (CBEY), Heather role focuses on leading CBEY's marketing and communications efforts, supporting and expanding student engagement, growing alumni engagement, and managing many of the center's key programs.

Prior to joining CBEY, Heather worked as Assistant Director at the Yale Center for Customer Insights at the Yale School of Management.  There she developed a breadth of marketing and communication programs, engaged with students on research projects, and directed all of the center’s live events. Throughout it all, she has managed projects big and small with grace and focus.

Heather has nearly 20 years of experience in marketing and customer insights, working with global brands such as Coca-Cola, Procter & Gamble and McDonald’s to evaluate and improve their communication strategies. At the start of her career, she was part of a consortium that pioneered online research at its infancy, bringing together practitioners and researchers to build best practices.

A mother of three, she enjoys gardening, hiking with her dogs, finding fantastic bargains at consignment shops, and spending time with her family.

News & Insights

Prioritizing Nature

Spending time in nature has measurable benefits to people both emotionally and physically. That’s the driving tenet behind the work being done as part of ...

Upright and Ecopackables Win Sobotka Prize 

Now in its 10th year, the Sobotka Seed Prize for Sustainable Ventures has awarded $10,000 grants to environmentally-focused startups Upright and Ecopackables. Administered by the ...

Sabin Prize Finalists make summer strides, Floe awarded $25k

Last week, Floe won the Sabin Sustainable Venture Prize sponsored by the Yale Center for Business and the Environment (CBEY). This makes it the first ...