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Alumni, Experts

Craig Bida

Design Director at Babson College
B.A. 1988
MBA 1999
Craig Bida

Craig Bida is the Director of the FutureLab on Mobility, a collaboration between the Toyota Mobility Foundation and Babson College that develops entrepreneurial solutions for moving our rapidly changing world. Here, Craig works to create equity and economic and social/environmental progress by collaborating across the sectors to explore and co-develop leading, community-centric mobility solutions.

Craig is also the Founder and CEO of Think Design Disrupt, a purpose-driven brandbuilding consultancy that designs, reimagines, and activates brands to create world-changing social and environmental impact. Craig has deep expertise leveraging corporate social responsibility, strategic philanthropy, and public-private partnerships to create competitive advantage, and has served as a strategic advisor to clients including Disney, Hilton, FedEx, Kenneth Cole, Sperry, Keds, Luxottica, Sierra Club, American Cancer Society, and the National Park Service.

Previously, Craig was EVP of Corporate Social Responsibility/Social Impact at Cone Communications, a leading marketing and public relations agency, and an executive at Procter & Gamble, where he developed purpose-driven marketing strategies across a portfolio of leading global brands. Craig received his MBA from the Yale School of Management, his MA from the University of Vermont, and his BA from Yale College. He is an Executive in Residence, Senior Fellow in Social Innovation, and Adjunct Lecturer at Babson College.