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Business Leaders

Annie Longsworth

Executive Managing Director at RFB|Siren
Annie  Longsworth

Annie Longsworth is a brand and communications leader committed to positive change through business. In 2015, she founded the Siren Agency with the mission to connect brands and people to create a more sustainable future. Siren integrated with RF|Binder on October 31, 2017 to create RFB|Siren, a new social impactdivision. She is currently Executive Managing Director of RFB|Siren, Impact division of RF|Binder.

Prior to launching The Siren Agency, Annie was CEO of Saatchi & Saatchi S after nine years as President of Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. In her role at Saatchi & Saatchi S, Annie was responsible for overseeing day-to-day operations – from projects to people – as well as helping to make sustainability irresistible through purpose-driven strategy,engagement and communications programs. Annie has 20 years of communications experience including editorial positions with business and technology publications and strategic marketing communications roles for dozens of companies, from start-ups to multinationals.

Her current and past clients include The Coca-Cola Company, Fossil, Jackson Family Wines, Caesars Entertainment, Tom’s of Maine, and American Express. Annie also led a global pro bono program for Project Kaisei, which is dedicated to cleaning up the Plastic Vortex in the North Pacific Gyre and preventing further ocean litter through innovation and education. She is chairman of the advisory board of Sustainable Life Media‘s Sustainable Brands conference and has spoken on green consumer behavior and business responsibility at numerous conferences and events.