This half-semester course provides a detailed introduction to solar markets, with a special focus on the economics of solar and business strategies to foster local solar markets. Recent behavioral interventions, such as Solarize Connecticut, have shown that targeted policies can be important for market development. Understanding what makes these interventions work will provide the tools to successfully create market value in green business areas. The course will cover market development for both household solar installations and large-scale utility solar plants. It applies recent research in marketing and behavioral economics to project management and financing of solar investments. Articles and case studies will be discussed throughout the course. We will draw upon a series of highly regarded guest speakers and experts in the field to provide further insight into on-the-ground solar market development.
For course details visit the F&ES website.