Sustainability Marketing: The Power of True Stories

All Events
Wednesday November 20, 2013, 8:30 a.m. — 7:00 p.m.
Yale Club of New York City, 50 Vanderbilt Avenue, New York

The Yale Center for Customer Insights, The Yale Center for Business and the Environment, and Interbrand partnered to bring you an exclusive conference on sustainability and the power of true stories.

Companies can no longer pay mere lip service to sustainability in a leveled, democratic marketplace where consumers demand transparency as the return on their emotional and economic investment in a brand. Successful companies must be ready to tell a compelling and authentic sustainability story, acknowledging limitations and defining an honest vision for overcoming them.

At the Sustainability Marketing: The Power of True Stories conference, we'll explore new ways of thinking about sustainability, authenticity, and storytelling with talks from leading academics and practitioners across a range of fields. We’ll highlight recent research on the impact of transparency on consumer behavior, and we’ll show how smart companies are turning sustainability into measurable brand value by telling stories that matter.

Click here for the conference agenda.