On campus

Fat Tire, Slim Footprint: Crafting Sustainable Beers & Brands

All Events
Thursday January 30, 2014, 4:30 p.m. — 5:30 p.m.
Evans Hall, Room 2420

Fresh, foamy and deliciously hoppy, craft brews and sustainability seem to go hand-in-hand. This is one industry where brewers tend to take an interest in being green and consumers are willing to pay a premium over the mass-produced competition. But, what makes craft beer an industry that is particularly interested in sustainability? Is it a unique target market or something special about beer itself?

Please join Jenn Vervier, Director of Strategy & Sustainability at New Belgium Brewing and Chris O’Brien, author of Fermenting Revolution: How to Drink Beer and Save the World, for a discussion of sustainability motivations, initiatives and messaging in the craft brew industry. Attendees are invited to join SOM Closing Bell for craft brews and sushi immediately following the event.

Below is the full recording from the event. See above for video highlights.

This event is part of the Colloquium on Sustainability Marketing. Sponsored by DEKRA, this speaker series aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.