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Yale GreenLight Ideation Workshop: Fire Ox Foods


GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of organizations at the intersection of business and the environment.

Fire Ox Foods was founded by a Yale SOM and a Yale College graduate with the vision of making “delicious, vegetable-based food accessible to all.” Fire Ox Foods creates frozen plant-based meals spanning many cultures and tastes. With an emphasis on simple and clean ingredients, the dishes are perfect for people who want to eat food that is both healthy and convenient. Fire Ox Foods is currently tackling the question of increasing customer trials of their frozen meals during a pandemic when the shopping experience has considerably changed. (Fun fact: Find their delicious creations at P&M and Edge of the Woods Market in New Haven!)

Work with our GreenLight team to help Fire Ox work through a mind-bending challenge at the intersection of business and the environment!

FREE LUNCH coupon for food delivered to you

Apply here by February 24th :

Questions? Contact Julia Nojeim, Panyapat Nitikitpaiboon and Urvi Talaty.

Fire Ox Foods homepage:


11.00-11.20     Workshop introduction and client presentation

11.20 -11.25    Framework and agenda

11.25 -11.55    Expand & reframe

11.55-12.25     Brainstorming sessions

12.25-12.30     Break

12.30-12.55     Pitch preparation

12.55-1.15       Presentation to client

1.15-1.30         Feedback and questions