To B or Not To B: Whether, How, and When to Become a Certified B Corp or Benefit Corporation

How does ‘being B’ help a company succeed? What does it mean to solve social and environmental problems with the power of business?

Please join our friends in the B Corp community for a lively discussion at the Patagonia Soho store. Audience participation is encouraged.

Patagonia, a Certified B Corp and California benefit corporation since 2012, and the Yale Center for Business and the Environment, recently co-published An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations by Abigail Barnes.

Patagonia and the Yale Center for Business and the Environment have launched An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations to meet the growing needs of entrepreneurs who seek to create companies with a positive impact on society. This guide will help entrepreneurs implement best practices, minimize legal costs and choose the right "B" designation for them.

In conversation:

Abigail Barnes, Author and Entrepreneur

Vincent Stanley, Patagonia’s Director of Philosophy

Caroline MacGill, Managing Director at Armonia

Moderated by:

Andy Fyfe, B Corp Growth at B Lab

Curious about B Corps and how to use business as a force for good? This event is designed for business leaders, employees, investors, and non-profits. This event is open to the public. Sample beverages and snacks from Certified B Corps.

6:45 -- Welcome

7:30 -- Panel Conversation

8:00 -- Open Conversation

8:30 -- Connect