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The Future of Protein

As populations and incomes rise throughout the world, more and more environmental scientists and economists are asking how the world will support its projected population of 9 billion people by 2050 and how governments can meet the climate change goals they committed to in the Paris Agreement. Venture capital firms, entrepreneurs, and major corporations are rising to the challenge, innovating and marketing plant and cultured alternatives to meat, dairy, and eggs that are cleaner, safer, and more sustainable. 

In this talk, New Crop Capital’s Bruce Friedrich will discuss why animal protein alternatives are gaining popularity with the biggest tech investors in Silicon Valley, including Bill Gates, Biz Stone, and Sergey Brin; share updates on some of the most exciting developments in the field, and talk about career opportunities in the venture capital and entrepreneurial fields.

Watch the event LIVE:



Bruce Friedrich

Founding Trustee at New Crop Capital