Bright Lights, Green Sights: Lisa Price, Carol’s Daughter

Join us for our next installment of this insightful speakerseries with Lisa Price, Founder of Carol's Daughter.

From humble beginnings in her Brooklyn kitchen, Founder of Carol’s Daughter, Inc., Lisa Price transformed her beloved hobby of mixing up fragrances and creams at home into a multi-million dollar beauty empire.

In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution.  In August of 1994, Price officially established Carol's Daughter (the company lovingly named after her mother).  Almost overnight, celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez and Halle Berry became loyal customers.

Today, Carol's Daughter sells millions of dollars’ worth of products, having launched an exclusive collection in Target stores nationwide and on Target.com in March 2014 as well as extending into select Walgreens in March 2015. As a culmination to the Carol’s Daughter business trajectory, Price sold her company to L’Oréal in November 2014.

Price is dedicated to giving back to the community through both her business and her personal life. She has taken a hands-on approach to involvement in community fundraising walks and gala events for the Lupus Foundation of America.  Additionally, Price generously and frequently offers product donations to community organizations both large and small in an effort to help Carol’s Daughter's extended friends and family with their own outreach and fundraising efforts.

Most recently, Price has been appointed as a member of the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues that face female business owners.

Watch the video:

Want more? Listen to this podcast as Sumit Kadakia (MBA/MF '16) has a more intimate conversation with Lisa Price. Part of a podcast series on Soundcloud.
 

This is part of a series featuring urban innovators: Bright Lights Green Sights.