Over the past fifteen years, Tracy Sheerin has leveraged audience, competitive and cultural understanding to build innovative global brands such as Procter & Gamble, Mattel, Nike, Adidas, Nissan and the Getty Foundation. With an MBA as well as a design portfolio, she’s shaped brands at every stage of development – from idea generation, to product design and development, to consumer research, to advertising, to sales. This breadth of experience helps her understand the real world implications of customer insights among practitioners.
Prior to joining the center, Tracy worked as Planning Director at TBWA\Chiat\Day in Los Angeles, where she was responsible for strategic leadership and audience understanding on several key brands. Earlier, Tracy worked at Nike on an award-winning product development team during a high-growth stage. Tracy is a graduate of the University of Notre Dame and the University of Southern California Marshall School of Business, where she was awarded the Dean’s Scholarship. She is the recipient of Effie and Jay Chiat brand strategy awards.