Tom Zara

Tom served for three years as President of Interbrand New York/San Francisco, and formerly as Executive Director in Interbrand's New York office, managing the brand strategy practice across offices and clients in North America. Tom has the benefit of over 25 years of brand consulting experience with a deep and diverse insight about how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and communicate effectively as an extension of the CEO Vision through the definition of a brand. Tom has benefited from working on both large and small assignments participating in the transformation of organizations where the brand serves to motivate and inspire change. Work for Tyco International at a time of great infamy for the organization, global brand strategy for the expansion of an American icon like John Deere, defining the leader in information services with the merger of Thomson and Reuters and the creation of the first national energy brand, Energy Star are but a small sample of the portfolio of work that defines his experience. Tom, over the past 14 years, has built an expansive client roster: BlueCross BlueShield Association, Frito-Lay, New York Life, NYCE, General Motors, Motorola, Duke Energy, USAA, Ingersoll-Rand, Delta Dental, Delphi Automotive Systems, Standard & Poor's, EPA, Manitoba Provence, Microsoft, Tyco International, Thomson Reuters, MeadWestvaco, Celestica, John Deere, and several not-for-profit clients as a part of the Interbrand Foundation.