The benefits that human populations gain from healthy and functioning ecosystems are vast, yet traditionally difficult to quantify in financial terms. Clean drinking water filtered by forests, carbon stored in plants or soil, crop pollination by wild insects, and pharmaceutical uses of plants are just a few examples of services we usually receive for free. However, a recent wave of efforts to monetize the value of Ecosystem Services presents an opportunity to both protect these assets and bring their worth onto the market. Public and private funds exist to help attach cash flows to the public benefits provided by landowners that responsibly manage their land. Currently, conservationists and investors alike are moving into this space in hopes of achieving a win-win for the economy and the environment.
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