On campus

Why Caesars Bets on Green

All Events
Tuesday April 1, 2014, 11:45 a.m. — 12:45 p.m.
Evans Hall, Room 2420

You gamble, relax, and enjoy yourself. We’ll take care of the environment.

You may not even realize it, but from your first interaction with a Caesars hotel or casino, the entertainment giant surrounds you with subtle messages about how they are protecting the environment…so you don’t have to worry about it. Caesars Entertainment’s CodeGreen program started organically as an employee initiative. Now, with the help of Saatchi & Saatchi S, it has become an award-winning global sustainability strategy and a core part of their customer engagement and loyalty program.

Join Gwen Migita, Vice President Sustainability & Community Affairs at Caesars Entertainment, Annie Longsworth, CEO of Saatchi and Saatchi S and moderator Tracy Sheerin, Executive Director for the Yale Center for Customer Insights for an inside look at how they developed and implemented CodeGreen, and evidence that advertising sustainable practices can have a positive impact on customer behavior.

Below is the full recording from the event. See above for video highlights.

This event is part of the Colloquium on Sustainability Marketing. Sponsored by DEKRA, this speaker series aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.